One of the biggest obstacles to wider adoption of electric vehicles (EV) is completely invisible and unquantifiable: the belief in many consumers’ minds that the range limitations of EVs make them a bad option. Doubts about mobility, whether well-founded or not, can run neck and neck with curiosity in consumers’ minds, keeping them from making the switch from internal combustion engine (ICE) vehicles to EVs.
EV test drives are supposed to boost adoption—but they can backfire
