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HomePhys.org – Business

Phys.org – Business

Phys.org - Business

Facial recognition data is a key to your identity. If stolen, you can’t just change the locks

Phys.org

A woman strolls into a grocery store, thinking about grabbing some apples. Before she even reaches the produce aisle, a security camera has scanned her face. Whether the system is checking for shoplifters or simply […]

Phys.org - Business

Research reveals lack of transparency in ad data of digital platforms

Phys.org

Half of the world’s largest digital platforms fail to meet minimum standards of transparency regarding the advertising they carry. This is one of the main findings of the study Data Not Found carried out by […]

Phys.org - Business

Agentic AI threatens research funding system

Phys.org

In a new analysis, two UCL researchers argue that the present system used to allocate billions in research funding was designed for a world without AI agents and may no longer be fit for that […]

Phys.org - Business

You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Phys.org

Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests […]

Phys.org - Business

US Supreme Court hears privacy case involving smartphone location data

Phys.org

The US Supreme Court heard arguments on Monday about law enforcement’s use of “geofence warrants”—the collection of smartphone location data about everyone who was near a particular place at a specific time.This post was originally […]

Phys.org - Business

Taylor Swift files to trademark her voice amid AI clone boom

Phys.org

Taylor Swift has filed applications with the US intellectual property office to trademark her voice, a move similar to one made by actor Matthew McConaughey, as AI-generated content surges.This post was originally published on this […]

Phys.org - Business

Microsoft cuts OpenAI revenue share in a fresh step to loosen their AI alliance

Phys.org

Microsoft said Monday it will no longer pay a share of its revenue to ChatGPT maker OpenAI, the latest move to untether a close partnership that helped unleash an artificial intelligence boom.This post was originally […]

Phys.org - Business

EU tells Google to open Android to AI rivals

Phys.org

The EU on Monday laid out measures it wants Google to take to open up its operating system to rival AI services, in a move slammed by the US tech giant.This post was originally published […]

Phys.org - Business

Sora shutdown reveals costly limits of AI video generation and creative use

Phys.org

OpenAI officially discontinued its video generation tool, Sora, on April 26, 2026. I’m a computer scientist who’s been developing AI tools and studying their evolution and adoption for the past decade, and I wasn’t surprised […]

Phys.org - Business

Perseverance doesn’t always pay off for companies. Sometimes it’s better to ‘fail fast’

Phys.org

Across the business world, companies often double down on struggling ideas, retreating only after clear evidence shows they won’t work.This post was originally published on this site

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