Amazon is under U.S. prosecution by the Federal Trade Commission and state attorneys general for raising consumer prices and using hardball tactics with merchants. But even if the recent lawsuit against Amazon is successful, Amazon engages in an array of manipulative practices that it can deploy without monopoly power. Like most companies, from auto dealers to banks, it employs an arsenal of tactics that exploit human psychology to steer consumers toward higher-priced items.
Commentary: Prime Day buyers, beware. Amazon makes it hard to find the best deals
